Your privacy is not an afterthought at 711plus — it is foundational to how we operate. This Privacy Policy explains exactly what personal data we collect, why we collect it, how it is used, and the rights available to you as a player on our platform.
Six principles that guide how 711plus handles your personal information every day.
All personal data stored by 711plus is protected using industry-standard 256-bit SSL encryption. Your account credentials, payment details, and identity documents are held on secured, access-controlled infrastructure and are never stored in plain text.
711plus does not sell, rent, or trade your personal information to third-party advertisers, data brokers, or any unaffiliated commercial entities. Your data belongs to you — we use it only to operate and improve your experience on our platform.
We collect only the minimum data necessary for specific, clearly defined purposes — account management, identity verification, payment processing, fraud prevention, and regulatory compliance. We do not collect data speculatively or beyond what is needed.
This Privacy Policy is written in plain, accessible language so that every player — whether based in Kuala Lumpur, Penang, or Johor Bahru — clearly understands what data we hold and why. We do not hide material practices in legal boilerplate.
You have meaningful rights over your personal data, including the right to access, correct, restrict processing of, or request deletion of the data we hold about you. We will respond to all verified data rights requests within 30 calendar days.
For players depositing via USDT, BTC, or ETH, we apply a minimum-data approach consistent with our crypto-first philosophy. Cryptocurrency transaction details are used solely for financial reconciliation and compliance purposes and are not shared with advertising or analytics partners.
This Privacy Policy ("Policy") is published by 711plus ("the Company", "we", "us", "our"), the operator of the online gaming platform accessible at 711plus.cam ("the Platform"). It applies to all personal data collected from registered players, prospective users, and visitors to the Platform.
711plus is committed to protecting the personal data of every individual who interacts with our Platform, including players based throughout Malaysia — in Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and beyond. We operate our data practices in alignment with internationally recognised data protection principles, including the General Data Protection Regulation (GDPR) as reference framework, and applicable data protection obligations under the jurisdiction in which we are licensed.
By registering an account, accessing the Platform, or submitting any personal information to us, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein. If you do not agree with any part of this Policy, you should not use the Platform.
For the purposes of this Privacy Policy, the following terms shall have the meanings set out below:
711plus collects only the Personal Data that is necessary for the purposes described in this Policy. The categories of data we collect are set out in the table below:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, nationality, MyKad / passport number | Account registration and KYC verification |
| Contact Data | Email address, mobile number, residential address | Account registration and profile updates |
| Financial Data | Payment method details, transaction history, deposit and withdrawal amounts in MYR or cryptocurrency equivalent | Deposits, withdrawals, and KYC verification |
| Gaming Activity Data | Games played, bet amounts, session durations, wins and losses, bonus usage | Continuous during active Platform use |
| Technical Data | IP address, browser type and version, device type and OS, screen resolution, referring URL | Automatically upon Platform access |
| KYC Documents | Scanned identity documents, selfie verification images, proof of address documents | Upon withdrawal request or AML flag |
| Communications Data | Live chat transcripts, email correspondence, support ticket content | When you contact our support team |
| Preferences Data | Language preference, responsible gambling limits, notification settings | When configured by you in your account dashboard |
We collect your Personal Data through the following channels and methods:
711plus processes your Personal Data for the following specific and defined purposes:
Each instance of Personal Data processing carried out by 711plus is supported by one or more of the following legal bases:
711plus does not sell or rent your Personal Data to third parties. We share your data only in the following limited and controlled circumstances:
Some of the third-party Data Processors engaged by 711plus may be located in jurisdictions outside of Malaysia. Where Personal Data is transferred internationally, the Company ensures that adequate safeguards are in place to protect your data to a standard equivalent to that required under applicable data protection law.
Such safeguards may include: contractual clauses incorporating data protection obligations equivalent to those required in the originating jurisdiction; transfer to jurisdictions recognised as providing an adequate level of data protection; or other legally recognised transfer mechanisms as applicable.
You may request further information regarding international data transfers and the specific safeguards in place by contacting our support team at [email protected].
711plus retains your Personal Data only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following indicative retention periods apply:
Upon expiry of the applicable retention period, Personal Data will be securely deleted or anonymised such that it can no longer be attributed to an identified individual.
711plus uses cookies and similar tracking technologies (including local storage, session tokens, and pixel tags) to operate the Platform, remember your preferences, maintain your logged-in session, and analyse how players interact with our services.
The cookies used on the Platform are categorised as follows:
You may manage your cookie preferences through your browser settings. Please note that disabling certain cookies may limit the functionality of the Platform. Third-party analytics tools used on the Platform (where applicable) are contractually restricted from using data collected on711plus for their own independent purposes.
As a Data Subject, you have the following rights with respect to your Personal Data held by 711plus. To exercise any of these rights, please contact us at [email protected] with a clear description of your request. We will verify your identity before processing any rights request and will respond within 30 calendar days.
The Platform is strictly intended for individuals aged21 years and above. 711plus does not knowingly collect, process, or retain any Personal Data from individuals under the age of 21. Age verification is a mandatory step in the account registration and KYC process and is enforced at all times.
If the Company becomes aware that Personal Data has been submitted by or collected from an individual under the age of 21 — whether through misrepresentation or otherwise — such data will be immediately deleted, the associated account will be closed, and any funds held therein will be processed in accordance with our Terms & Conditions and applicable regulatory requirements.
711plus implements comprehensive technical and organisational security measures to protect your Personal Data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include, but are not limited to:
In the event of a Personal Data breach that is likely to result in a high risk to your rights and freedoms, 711plus will notify affected Data Subjects without undue delay, in accordance with applicable notification requirements. Notification will be provided via your registered email address.
The Platform does not contain links to external third-party websites for general browsing or advertising purposes. Any third-party integrations present on the Platform — such as payment gateway interfaces — are contractually bound by data protection obligations consistent with this Policy.
To the extent that any third-party service has its own privacy practices (for example, a payment provider's interface embedded within the checkout flow), those practices are governed by the respective third party's own privacy policy. 711plus is not responsible for the data practices of independent third parties outside our contractual control.
711plus reserves the right to update or amend this Privacy Policy at any time. Changes may be made to reflect updates to our data processing practices, changes in applicable law, or enhancements to our Platform services.
When material changes are made to this Policy, we will notify registered Players by email to their registered address and/or through a prominent notice on the Platform prior to the changes taking effect. The "Effective Date" at the top of this page will be updated to reflect the date of the most recent revision.
Your continued use of the Platform following the publication of any updated version of this Privacy Policy constitutes your acknowledgment of the changes and, where applicable, your consent to the updated data practices described therein. If you do not accept the revised Policy, you should cease use of the Platform and may request account closure in accordance with our Terms & Conditions.
If you have any questions, concerns, or formal requests regarding this Privacy Policy, your Personal Data, or the exercise of your data rights, please contact the711plus data protection team through the following channels:
We aim to acknowledge all data rights requests within five (5) business days and to provide a substantive response within 30 calendar days of receipt. Where a request is complex or numerous, we may extend this period by a further 30 days and will notify you accordingly.
We've built711plus on a foundation of transparency and respect for our players — and that extends to every byte of data you entrust to us. Players across Kuala Lumpur, Penang, Johor Bahru, and all of Malaysia can play with the confidence that their privacy is protected.
711plus is a 21+ platform. Play responsibly. For responsible gambling support, visit our Responsible Gambling page.